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Whitepaper-EnglishContentinIndia-OrmaxMedia2023.pdf
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🔗 Source: ormaxmedia.com
📊 Size: 2.68 MB
👤 Author: Ormax Media
⬇️ Downloads: 76

Summary

There's been a 124% growth in English content SVOD audience in India since 2020, with 65% of urban Indian SVOD audiences watching English content. English content drives SVOD subscriptions and retention, and a segment of young audience, "Lockdown Millennials", has started watching English content on OTT, sampling various formats and genres. Nine English SVOD originals crossed the 10 million viewer mark in India in 2022, and the English content SVOD audience base in urban India has increased from 19.1 million pre-pandemic to 42.7 million, with 85.2 million English adult content viewers in urban India.

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Description

There's been a 124% growth in English content SVOD audience in India since 2020, with 65% of urban Indian SVOD audiences watching English content.

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  • File Format: PDF
  • File Size: 2.68 MB
  • Pages: 14
  • Language: EN
  • Author: Ormax Media
  • Total Downloads: 76
  • Last Updated: 1 month ago

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