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2023-2024 Business Plan.pdf

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Preview of 2023-2024 Business Plan
🔗 Source: assets.simpleviewinc.com
📊 Size: 373 KB
👤 Author: Jonathan Freeze, CDME
⬇️ Downloads: 85

Summary

The Greater Raleigh Convention and Visitors Bureau's 2023-2024 business plan outlines its mission to accelerate sustainable economic growth by increasing visitor and convention business. The bureau is accredited by the Destination Marketing Accreditation Program and has a vision to be the prime visitor advocate and regional leader in destination marketing. In 2022, Raleigh and Wake County had 17.8 million visitors, with $3 billion in direct spending, and the average overnight party size was 2.9. The visitor breakdown shows that 77% of overnight travelers were repeat visitors, with an average age of 43.4 years old. The most popular activities among visitors were entertainment, outdoor, and cultural activities. The bureau's departments, including marketing, public relations, and convention sales, work together to promote the destination and provide services to visitors.

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Description

The Greater Raleigh Convention and Visitors Bureau's 2023-2024 business plan outlines its mission to accelerate sustainable economic growth by increasing...

Technical Information

  • File Format: PDF
  • File Size: 373 KB
  • Pages: 33
  • Language: EN
  • Author: Jonathan Freeze, CDME
  • Total Downloads: 85
  • Last Updated: 2 weeks ago

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