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3. SumoKhan Case Study.pdf

sumokhan_FB_casestudy.pdf
Preview of 3. SumoKhan Case Study
🔗 Source: allfacebook.de
📊 Size: 330 KB
📄 Pages: 1 page
⬇️ Downloads: 61

Summary

HanPerson, an early-stage startup, launched SumoKhan, a Sumo-themed social fighting game on Facebook. They used Facebook Ads to target a wider audience, converting users at a lower cost than expected. The game's user base grew from zero to over 1,500 daily active users within 3 weeks, with users spending an average of 18 minutes per day playing. Geographic and demographic targeting allowed HanPerson to discover new markets and drive growth, resulting in a successful launch and plans to increase spending on Facebook.

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Description

HanPerson, an early-stage startup, launched SumoKhan, a Sumo-themed social fighting game on Facebook.

Technical Information

  • File Format: PDF
  • File Size: 330 KB
  • Pages: 1
  • Language: EN
  • Total Downloads: 61
  • Last Updated: 4 weeks ago

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