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B2C Survey Results.pdf

Akeneo_Survey_Results_B2C_2021_EN.pdf
Preview of B2C Survey Results
🔗 Source: akeneo.com
📊 Size: 13.85 MB
📄 Pages: 14 pages
⬇️ Downloads: 57

Summary

A 2021 B2C survey of 3,504 consumers from 7 countries on 4 continents found that search remains the primary way consumers shop for products, marketplaces have grown, and in-store sales teams are still a trusted source of information. Consumers prioritize brand values and often use ROBO (research online, buy offline). However, many shoppers are dissatisfied with the quality of product information, which can lead to lower conversion rates, fewer repeat customers, and abandoned purchases. Key findings include the importance of product information, the need for improved quality, and the growing impact of brand values and new technologies on buying intentions.

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Description

A 2021 B2C survey of 3,504 consumers from 7 countries on 4 continents found that search remains the primary way consumers shop for products, marketplaces have...

Technical Information

  • File Format: PDF
  • File Size: 13.85 MB
  • Pages: 14
  • Language: EN
  • Total Downloads: 57
  • Last Updated: 8 hours ago

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