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Bid Perfect Guide ⁠— Writing An Effective Executive Summary.pdf

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Preview of Bid Perfect Guide ⁠— Writing an effective executive summary
🔗 Source: web.archive.org
📊 Size: 430 KB
👤 Author: julie.hopkins
⬇️ Downloads: 225

Summary

An executive summary is a succinct summary of why a customer should choose a particular service, essentially a sales pitch. It should be written in a way that engages all potential readers, including procurement evaluators, end users, and executives. The length of the executive summary varies, but a general rule is about three pages per hundred pages of bid. It's recommended to write the executive summary throughout the bid preparation phase, refining it as more information is gathered. Graphics can be used to illustrate specific business points, but should be carefully selected, high-quality, and captioned. The executive summary should follow simple rules, including writing clearly and concisely, keeping self-references to a minimum, and avoiding discussion of pricing and technical details. The structure of the executive summary should include key elements such as focusing on the customer, summarizing their objectives, and highlighting the benefits of the proposed solution.

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Description

An executive summary is a succinct summary of why a customer should choose a particular service, essentially a sales pitch.

Technical Information

  • File Format: PDF
  • File Size: 430 KB
  • Pages: 9
  • Language: EN
  • Author: julie.hopkins
  • Total Downloads: 225
  • Last Updated: 23 hours ago

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