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Click To Call Study.pdf

forrester-tei-atg-359304.pdf

🔗 Source: oracle.com

📊 Size: 250 KB

👤 Author: ATG

⬇️ Downloads: 144

Summary

A composite organization experienced a 304% ROI and a payback period of 1.2 months from implementing Click to Call and Click to Chat solutions.
Total benefits: $1,950,259 (present value) over three years.
Total costs: $483,011 (present value) over three years.
Net present value: $1,467,248.

Benefits:

Incremental revenue gained: $1,350,000 (present value) over three years, due to increased conversion rates and improved order values.
Revenue recovered from online sales: $600,259 (present value) over three years, by resolving technical difficulties and recovering abandoned shopping carts.

Costs:

Annual software usage and service costs: $150,000 (present value) per year.
Training fees: $10,000 (present value) per year.

Financial Summary:

* The composite organization experienced significant financial benefits from implementing Click to Call and Click to Chat solutions, with a risk-adjusted ROI of 304% and a payback period of 1.2 months.

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Description

Forrester Consulting studied the economic impact of Click to Call and Click to Chat. The study found incremental sales and recovered lost revenue. It was prepared for ATG in August 2010.

Technical Information

File Format: PDF
File Size: 250 KB
Pages: 26
Language: EN
Author: ATG
Total Downloads: 144
Last Updated: 3 hours ago

Document Overview

This PDF document about Click To Call Study provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Click To Call Study.