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Click To Download The Two Page PDF Case Study.pdf

24-JUN-Direct-Savings-case-study-Resized.pdf

Preview of click to download the two page PDF case study

🔗 Source: holyroodpr.co.uk

📊 Size: 496 KB

📄 Pages: 2 pages

⬇️ Downloads: 132

Summary

Direct Savings, a Scottish company, sells and installs Infranomic far-infrared heating panels as an efficient and affordable alternative to traditional central heating systems. To promote this, Holyrood Partnership aimed to build awareness and drive sales by establishing key messages, building credibility, and securing third-party endorsements. The campaign included opening a showroom, securing government endorsement, and promoting the system's use by the National Trust of Scotland and St Andrews University. Human interest stories and PR successes, such as a reader's competition in the Daily Mail, contributed to the results: 59 media coverage articles, 53% key message penetration, 273 sales leads, and 71 completed sales.

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Description

Direct Savings, a Scottish company, sells and installs Infranomic far-infrared heating panels as an efficient and affordable alternative to traditional central...

Technical Information

File Format: PDF
File Size: 496 KB
Pages: 2
Language: EN
Total Downloads: 132
Last Updated: 1 month ago

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