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🔗 Source: 07cfe115-9332-47f4-8749-d3c83ac514dc.usrfiles.com
📊 Size: 1.26 MB
📄 Pages: 3 pages
⬇️ Downloads: 192

Summary

The floriculture industry has struggled since the Great Recession, with Americans having less money to spend on discretionary items like flowers and plants. The industry has seen a 30% decline in US growers, with consolidation being a major factor. Industry leaders are focused on meeting consumer needs and wants, rather than relying on new technology to revive sales. They are also looking to innovative products and dynamic marketing messages to drive growth. Genetic modification is not seen as a viable option for ornamentals, with companies instead using advanced breeding technologies to produce desired traits. Despite challenges, industry leaders are optimistic about the future, with investments in new facilities and products, and a focus on providing unique and high-performing flowers to consumers.

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Description

The floriculture industry has struggled since the Great Recession, with Americans having less money to spend on discretionary items like flowers and plants.

Technical Information

  • File Format: PDF
  • File Size: 1.26 MB
  • Pages: 3
  • Language: EN
  • Total Downloads: 192
  • Last Updated: 3 weeks ago

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