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Competitive Advantage.pdf

Slobodan-upljanin-Konkurentska-prednost-kao-uslov-kompanijskog-razvoja-i-ostanka-na-tritu_split_1.pdf

🔗 Source: svarog.nubl.org

📊 Size: 426 KB

👤 Author: a

⬇️ Downloads: 105

Summary

Competitive advantage is the foundation for the success of any company in competitive markets, but many companies have lost focus on creating and sustaining it in their pursuit of growth and diversification, and now face slowing growth and increased competition. This work examines how companies can build and sustain competitive advantage through observation and elaboration of its basic elements, the essence of company-competition relations, and creation and selection of strategic alternatives, advising companies on activities to acquire and maintain a competitive advantage in target markets, necessary for development and remaining on the market. Key elements include choosing target markets with high chances of gaining competitive advantage, influencing industry structure, and innovatively and creatively managing resources to outperform others. Companies must also consider market segmentation, consumer needs, products, and technologies when defining their competitive strategies, and continually work to maintain their competitive advantage.

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Description

Competitive advantage is the foundation for the success of any company in competitive markets, but many companies have lost focus on creating and sustaining it...

Technical Information

File Format: PDF
File Size: 426 KB
Pages: 12
Language: EN
Author: a
Total Downloads: 105
Last Updated: 2 months ago

Document Overview

This PDF document about Competitive Advantage provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Competitive Advantage.