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Consumer Barometer.pdf

kpmg-consumer-barometer-handelsmarken-sec.pdf
Preview of Consumer Barometer
🔗 Source: assets.kpmg.com
📊 Size: 543 KB
👤 Author: KPMG AG Wirtschaftsprüfungsgesellschaft
⬇️ Downloads: 83

Summary

Das Consumer Barometer von KPMG beleuchtet aktuelle Entwicklungen im Handel und Konsumgütermarkt, insbesondere das Thema Handelsmarken. 94% der Befragten kaufen bevorzugt Handelsmarken für den täglichen Bedarf ein, und 84% greifen bei bestimmten Produkten wie Wasch- und Reinigungsmitteln auf Eigenmarken zurück. 85% der Befragten erwarten von Handelsmarken die gleiche Qualität wie von Markenprodukten, und 49% sehen in Handelsmarken einen Grund, ein Geschäft einem anderen vorzuziehen. Die Ergebnisse zeigen, dass Handelsmarken für Händler zunehmend an Bedeutung gewinnen und dass sie auch im Premiumbereich an Bedeutung gewinnen.

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Description

Das Consumer Barometer von KPMG beleuchtet aktuelle Entwicklungen im Handel und Konsumgütermarkt, insbesondere das Thema Handelsmarken.

Technical Information

  • File Format: PDF
  • File Size: 543 KB
  • Pages: 8
  • Language: DE
  • Author: KPMG AG Wirtschaftsprüfungsgesellschaft
  • Total Downloads: 83
  • Last Updated: 1 week ago

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This PDF document about Consumer Barometer provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Consumer Barometer.

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