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Demand Gen.pdf

MX001_SURV_Millennial_Oct_2019_Final.pdf
Preview of Demand Gen
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📊 Size: 6.09 MB
📄 Pages: 27 pages
⬇️ Downloads: 234

Summary

Millennials hold influential B2B buying roles, with 56% in director-level positions or above and 44% as primary decision-makers. They prefer peer reviews, messaging apps, and social media, and expect vendors to adapt and configure solutions to their specific needs. To succeed, businesses must change their go-to-market initiatives to accommodate Millennial buying preferences, including removing friction and complexity from the buying journey and gaining trust from superiors and colleagues.

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Description

Millennials hold influential B2B buying roles, with 56% in director-level positions or above and 44% as primary decision-makers.

Technical Information

  • File Format: PDF
  • File Size: 6.09 MB
  • Pages: 27
  • Language: EN
  • Total Downloads: 234
  • Last Updated: 1 week ago

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