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DesignCraft Case Study.pdf

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Preview of designCraft Case Study
🔗 Source: info.mcelroymetal.com
📊 Size: 3.69 MB
📄 Pages: 4 pages
⬇️ Downloads: 275

Summary

DesignCraft Advertising's office in Madison, WI, lacked identity and resembled a blank canvas with faded gray vinyl siding. The company decided to rebrand and update the exterior to reflect their brand ideals. Architect Todd Barnett from Barnett Architecture worked with designCraft to create a new design, incorporating stained plywood panels, a new roof overhang, and ribbed metal panels from McElroy Metal, coated with Fluropon 70% PVDF coatings from Sherwin-Williams. The renovation, completed in 2015, enhanced the building's appearance, improved energy performance, and contributed to the revitalization of the surrounding commercial district, earning a City of Madison Façade Improvement Grant.

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Description

DesignCraft Advertising's office in Madison, WI, lacked identity and resembled a blank canvas with faded gray vinyl siding.

Technical Information

  • File Format: PDF
  • File Size: 3.69 MB
  • Pages: 4
  • Language: EN
  • Total Downloads: 275
  • Last Updated: 3 weeks ago

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