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125742_S125_M1_pp-cvv-usa-0424.pdf

🔗 Source: icandecide.org

📊 Size: 1.15 MB

📄 Pages: 4 pages

⬇️ Downloads: 51

Summary

Responsive Search Ads use a set of approved headlines and descriptions to generate ad combinations, with up to 15 headlines and 4 descriptions, and machine learning identifies the best combination to show searchers. Certain information is always shown in the ad, listed as "PINNED". Ads have character limits, such as 30 characters for headlines and 90 characters for descriptions. The ads are for the Comirnaty COVID-19 vaccine, with various stacks and priorities, including general information, safety and side effects, dosing schedule, fact sheet, ingredients, manufacture, and FAQ. Each stack has pinned headlines and descriptions, and some have additional descriptions and URL paths. The ads also include display URLs, which cannot be changed, and have character limits for the URL paths.

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Description

Responsive Search Ads use a set of approved headlines and descriptions to generate ad combinations, with up to 15 headlines and 4 descriptions, and machine...

Technical Information

File Format: PDF
File Size: 1.15 MB
Pages: 4
Language: EN
Total Downloads: 51
Last Updated: 7 days ago

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