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The-State-of-Digital-in-Irelands-Healthcare-and-Pharmaceutical-Industry_2023.pdf
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🔗 Source: vinedigital.com.au
📊 Size: 10.27 MB
📄 Pages: 12 pages
⬇️ Downloads: 53

Summary

Ireland's healthcare and pharmaceutical industries have significantly changed over the past three years, with many brands embracing digital marketing strategies. 47% of Irish consumers have become more digital in their shopping habits, driving demand for businesses to reimagine their marketing mix. The global healthcare market was estimated to be over €12.2 trillion in 2020, with the pharmaceutical market projected to reach €1.8 trillion by 2027. Ireland is a major contributor, exporting €62,631 million in pharmaceutical products in 2021. Modern consumers expect digital solutions, with 95% of Irish consumers shopping online and 82% making frequent purchases. Businesses can reach consumers through digital marketing, including SEO, content marketing, paid advertising, web design, and complete digital strategy. COVID-19 accelerated the shift to digital, with 77% of European medtech companies shifting their budget to digital between Q1 and Q4 of 2020.

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Description

Ireland's healthcare and pharmaceutical industries have significantly changed over the past three years, with many brands embracing digital marketing...

Technical Information

  • File Format: PDF
  • File Size: 10.27 MB
  • Pages: 12
  • Language: EN
  • Total Downloads: 53
  • Last Updated: 4 weeks ago

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