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Your_Emotions_on_Audio_-_Thought_Leadership_White_Paper_-_Q1_2022.pdf
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🔗 Source: m.media-amazon.com
📊 Size: 9.72 MB
📄 Pages: 28 pages
⬇️ Downloads: 84

Summary

Amazon Ads and Wondery, in collaboration with neuroscience marketing firm MindProber, conducted a study called "Your Emotions on Audio" to explore how audio impacts emotions and engagement. The study collected biometric readings and survey responses from 180 US participants who listened to podcast and music content on various devices, including mobile, laptop/desktop, and smart speakers. The goal was to understand how audio content and ads affect emotional engagement and to provide recommendations for brands to build meaningful connections with consumers. Key areas of focus included the emotional response to streaming audio, the effectiveness of brand messages on smart speakers, and the impact of content and contextual relevance on engagement.

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Description

Amazon Ads and Wondery, in collaboration with neuroscience marketing firm MindProber, conducted a study called "Your Emotions on Audio" to explore how audio...

Technical Information

  • File Format: PDF
  • File Size: 9.72 MB
  • Pages: 28
  • Language: EN
  • Total Downloads: 84
  • Last Updated: 1 week ago

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