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IJIKMv18p691-718Meskaoui9342.pdf
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🔗 Source: ijikm.org
📊 Size: 1.01 MB
👤 Author: Zainab Meskaoui, Abdelilah Elkharraz
⬇️ Downloads: 97

Summary

This research paper aims to investigate the determinants of the intention to use big data analytics (BDA) in banks and insurance companies, incorporating the technology acceptance model, task-technology fit model, information quality, security, trust, and managerial support. The study used self-administered questionnaires from 181 prospective BDA users in Moroccan banks and insurance firms and examined the results using partial least square structural equation modeling. The findings showed that task-technology fit, trust, and information quality have a significant impact on the intention to use BDA, while managerial support moderates the correlation between perceived usefulness and the intention to use. The study suggests that financial institutions can improve their adoption decisions for BDA by understanding how users perceive it and emphasizes the importance of relevant information quality, managerial support, and collaboration across departments.

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This research paper aims to investigate the determinants of the intention to use big data analytics (BDA) in banks and insurance companies, incorporating the...

Technical Information

  • File Format: PDF
  • File Size: 1.01 MB
  • Pages: 28
  • Language: EN
  • Author: Zainab Meskaoui, Abdelilah Elkharraz
  • Total Downloads: 97
  • Last Updated: 2 weeks ago

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