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MBLM BIS 2020 Fast Food Industry Release Final.pdf
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🔗 Source: content.mblm.com
📊 Size: 197 KB
📄 Pages: 3 pages
⬇️ Downloads: 73

Summary

The fast food industry ranked sixth out of 15 industries studied in MBLM's Brand Intimacy 2020 Study, with Starbucks ranking first, followed by Chick-fil-A and McDonald's. The study, which measures emotional connections between brands and consumers, found that top intimate brands outperform top brands in the Fortune 500 and S&P indices in revenue and profit. The pandemic has impacted the industry, with some brands like Domino's seeing increased sales, while others like Pizza Hut's largest franchisee filing for bankruptcy. The study also found that consumers have expressed positive emotions towards brands that have given back during the pandemic, such as Chick-fil-A's $10.8 million community relief effort and Starbucks' employee relief program.

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The fast food industry ranked sixth out of 15 industries studied in MBLM's Brand Intimacy 2020 Study, with Starbucks ranking first, followed by Chick-fil-A and...

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  • File Format: PDF
  • File Size: 197 KB
  • Pages: 3
  • Language: EN
  • Total Downloads: 73
  • Last Updated: 2 weeks ago

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