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Download Published Version (PDF / 790kB).pdf

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Preview of Download Published Version (PDF / 790kB)
🔗 Source: oro.open.ac.uk
📊 Size: 772 KB
📄 Pages: 26 pages
⬇️ Downloads: 196

Summary

Adolescents respond more positively to unhealthy food advertising on social media than to healthy food or non-food advertising, with increased likelihood to share, better recall and recognition of unhealthy food brands, and longer viewing times. They also respond more positively to ads shared by peers or celebrities than to those shared by brands. Regulation of unhealthy food advertising should address adolescents and digital media to mitigate the potential negative effects on their health.

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Adolescents respond more positively to unhealthy food advertising on social media than to healthy food or non-food advertising, with increased likelihood to...

Technical Information

  • File Format: PDF
  • File Size: 772 KB
  • Pages: 26
  • Language: EN
  • Total Downloads: 196
  • Last Updated: 2 days ago

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