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Robert Pitofsky discussed consumer protection efforts during his tenure as FTC chair, including the campaign against predatory lending, which involved targeting vulnerable borrowers with unfair loan terms. The FTC approached this by identifying individual cases and suing, with notable settlements including one with Citicorp for over $100 million. Pitofsky also mentioned the case against the Joe Camel advertising program, which used a cartoon character to sell cigarettes to underage audiences. The FTC ultimately persuaded the company to cancel the campaign. Additionally, Pitofsky discussed initiatives against Internet fraud, which were often blatant and gross but difficult to prosecute due to the involvement of foreign countries. The FTC had limited arrangements with foreign countries to share information on consumer fraud, but his successors have made progress in improving international coordination on this issue. Pitofsky also touched on challenges to invasions of privacy and the FTC's role in addressing these concerns.