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Driven Past An Unfamiliar Business.pdf

Signage-Communication-Evidence-BrandSpark-BHG.pdf

Preview of driven past an unfamiliar business

🔗 Source: signresearch.org

📊 Size: 383 KB

👤 Author: James Kellaris

⬇️ Downloads: 59

Summary

The American Shopper Study, conducted by BrandSpark International, found that signs draw traffic to businesses, convey quality, and trump other informational sources. The 2012 survey showed that 35.8% of consumers have been drawn into unfamiliar stores based on sign quality, and 60.8% have driven by and failed to find a business due to poor signage. Consumers prefer signs with words, a combination of words and symbols, and value legibility and variety in signage design. The study also found that consumers believe vintage signs are worth preserving for their historic and cultural significance, and that signage communication failure affects all age groups and is positively associated with education level.

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Description

The American Shopper Study, conducted by BrandSpark International, found that signs draw traffic to businesses, convey quality, and trump other informational...

Technical Information

File Format: PDF
File Size: 383 KB
Pages: 2
Language: EN
Author: James Kellaris
Total Downloads: 59
Last Updated: 1 week ago

Document Overview

This PDF document about driven past an unfamiliar business provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into driven past an unfamiliar business.