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EASA Guidelines.pdf

BEST-PRACTICE-RECOMMENDATION-ON-INFLUENCER-MARKETING-GUIDANCE_v2022.pdf
Preview of EASA Guidelines
🔗 Source: easa-alliance.org
📊 Size: 363 KB
👤 Author: Justina Raizyte
⬇️ Downloads: 66

Summary

EASA promotes high ethical standards in commercial communications through effective self-regulation, ensuring responsible advertising that meets consumers' demand for honesty and transparency. EASA's Best Practice Recommendations provide support and advice to Self-Regulatory Organisations and industry members, aiming to achieve a high level of coherence regarding remit and application of advertising self-regulation throughout Europe. The current publication focuses on Influencer Marketing, addressing editorial control, compensation, recognisability, disclosure, responsibility, and awareness raising, with the goal of ensuring legal, decent, honest, and truthful advertising.

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Description

EASA promotes high ethical standards in commercial communications through effective self-regulation, ensuring responsible advertising that meets consumers'...

Technical Information

  • File Format: PDF
  • File Size: 363 KB
  • Pages: 20
  • Language: EN
  • Author: Justina Raizyte
  • Total Downloads: 66
  • Last Updated: 6 hours ago

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This PDF document about EASA Guidelines provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into EASA Guidelines.

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