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Especial Retail 2023.pdf

Revista-Digital-Tai-Pricebook-Especial-Retail-Julio-2023-1.pdf
Preview of Especial Retail 2023
🔗 Source: taipricebook.es
📊 Size: 9.04 MB
📄 Pages: 45 pages
⬇️ Downloads: 106

Summary

Según el estudio de eCommerce 2023 de IAB Spain, el 77% de los internautas españoles usa internet como canal de compra, lo que representa alrededor de 26 millones de individuos. La penetración es más alta entre las mujeres (80%) que entre los hombres (75%). Los jóvenes de 16 a 34 años son los que más compran online, mientras que los más seniors tienen la menor penetración. El 63% de los compradores online realizan sus compras de manera híbrida, combinando los canales on+off, y el 80% prefiere esta opción para sus compras en el futuro. La frecuencia de compra y el gasto promedio por acto de compra han aumentado ligeramente, pasando de 2,8 veces/mes en 2022 a 3,4 veces/mes en 2023, y de gastar 69 euros por compra en 2022 a 82 euros en 2023. Los principales drivers de la compra online son la conveniencia, la amplia oferta/surtido y las ofertas/precio. El ordenador sigue siendo el principal dispositivo de compra online (77%), seguido del móvil (65%).

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Description

Según el estudio de eCommerce 2023 de IAB Spain, el 77% de los internautas españoles usa internet como canal de compra, lo que representa alrededor de 26...

Technical Information

  • File Format: PDF
  • File Size: 9.04 MB
  • Pages: 45
  • Language: ES
  • Total Downloads: 106
  • Last Updated: 1 week ago

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This PDF document about Especial Retail 2023 provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Especial Retail 2023.

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