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Frost & Sullivan.pdf

Ebook-Event-Trends-2018.pdf
Preview of Frost & Sullivan
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📊 Size: 6.73 MB
📄 Pages: 47 pages
⬇️ Downloads: 121

Summary

The events industry is expected to grow in 2018, with over $500 billion spent on events and meetings annually, and 31% of event marketers believing events are the most effective marketing channel. The industry will be shaped by tech trends, including the rise of event apps, data integrations, and data security, as well as business trends, such as event management software, event attribution, and account-based event marketing. Attendee experience trends, including artificial intelligence, virtual and augmented reality, and innovative experiential strategies, will also play a key role.

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Description

The events industry is expected to grow in 2018, with over $500 billion spent on events and meetings annually, and 31% of event marketers believing events are...

Technical Information

  • File Format: PDF
  • File Size: 6.73 MB
  • Pages: 47
  • Language: EN
  • Total Downloads: 121
  • Last Updated: 6 days ago

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