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AJSSH20132.3-47.pdf
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🔗 Source: ajssh.leena-luna.co.jp
📊 Size: 164 KB
👤 Author: Malik
⬇️ Downloads: 114

Summary

VIETNAMESE CONSUMERS’ INTENTION TO ONLINE SHOPPING ADOPTION: A QUALITATIVE APPROACH
The study explores trust dimensions affecting Vietnamese consumers' intention to adopt online shopping,
using a qualitative approach with focus group interviews. The results show three aspects of trust:
technology beliefs, consumer beliefs in online shopping, and social beliefs. Trust plays a significant role
in overcoming perceived risk and security in online shopping, and is essential for consumers to engage
in e-commerce. The study recommends further research to confirm and measure the role of trust in
online shopping adoption.

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VIETNAMESE CONSUMERS’ INTENTION TO ONLINE SHOPPING ADOPTION: A QUALITATIVE APPROACH
The study explores trust dimensions affecting Vietnamese consumers'...

Technical Information

  • File Format: PDF
  • File Size: 164 KB
  • Pages: 12
  • Language: EN
  • Author: Malik
  • Total Downloads: 114
  • Last Updated: 3 weeks ago

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