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A Guide To E-commerce In Europe.pdf

een_guide_ecommerce_2018.pdf
Preview of A Guide to E-commerce in Europe
🔗 Source: een.ec.europa.eu
📊 Size: 919 KB
👤 Author: Lino Mintoff
⬇️ Downloads: 484

Summary

- Purpose: Guide for Enterprise Europe Network advisers and SMEs to expand online business in Europe.
- Authors: Retail Sector Group of the Network, comprising advisers from nine European countries.
- Contents:
- European e-commerce market overview:
- 2015 B2C e-market value: €455 billion, growth rate: +13.3%.
- Two-digit growth forecast: 16.7% in 2016, 15.7% in 2017.
- UK, Germany, and France drive most sales (81.5%).
- M-commerce: 31.1% of e-commerce traffic in the UK.
- Starting e-commerce in Europe:
- Types of sellers: pure players, multi-channel, and bricks-and-clicks.
- E-commerce strategy and planning considerations.
- Solutions: self-hosted website, hosted e-commerce, e-marketplaces.
- Country-specific guides for Belgium, Croatia, France, Greece, Ireland, Italy, Malta, Poland, and the UK.
- Legal aspects: country-specific and EU-wide legal points to check.
- Sources: Twenga Solutions, Retail Research, and local country data.

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Description

The guide is designed to help Enterprise Europe Network advisers support clients developing their online business and small to medium-sized enterprises expand into European markets. It was produced by the Retail Sector Group of the Network, a team of 14 advisers from various European countries.

Technical Information

  • File Format: PDF
  • File Size: 919 KB
  • Pages: 47
  • Language: EN
  • Author: Lino Mintoff
  • Total Downloads: 484
  • Last Updated: 1 week ago

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This PDF document about A Guide to E-commerce in Europe provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into A Guide to E-commerce in Europe.

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