Handbook For Small Business.pdf

Future_of_Shopping_Small.pdf
Preview of Handbook for Small Business
🔗 Source: americanexpress.com
📊 Size: 13.61 MB
📄 Pages: 7 pages
⬇️ Downloads: 170

Summary

American Express founded Small Business Saturday in 2010 to support local economies and diverse communities through the Shop Small Movement. To help small businesses thrive, they've teamed up with WGSN to highlight potential technology and trend shifts. Key insights include partnering with local brands to create experiences, building a community around physical storefronts, and evolving the role of retailers. Consumers will seek human connections and experiences that can't be replicated online, with 3 in 4 millennials choosing experiences over physical items. Small businesses can tap into the growing re-commerce market, prioritize sustainability, and adopt digital solutions like email receipts and contactless payments. Embracing secondhand shopping, offering alternative solutions, and leveraging technology can help small businesses succeed.

Description

American Express founded Small Business Saturday in 2010 to support local economies and diverse communities through the Shop Small Movement.

Technical Information

  • File Format: PDF
  • File Size: 13.61 MB
  • Pages: 7
  • Language: EN
  • Total Downloads: 170
  • Last Updated: 1 week ago

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