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Highest Anticipated Growth.pdf

IAB-BuySide_Ad_Spend__3_FINAL.pdf
Preview of highest anticipated growth
🔗 Source: iab.com
📊 Size: 498 KB
👤 Author: Meredith Green
⬇️ Downloads: 81

Summary

Ad buyers expect 2020 ad spend to decline by 20% due to Covid, but digital ad spend is growing, up 13% in 2H vs 2019. Linear TV ad spend is expected to be flat in Q3 and down in Q4, while CTV/OTT investment will increase significantly. 72% of buyers say NewFronts are more important than ever, but most want Upfronts and NewFronts to merge. Nearly half of buyers are confident their budgets are stable for 2020, but confidence in 2021 is lower.

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Description

Ad buyers expect 2020 ad spend to decline by 20% due to Covid, but digital ad spend is growing, up 13% in 2H vs 2019.

Technical Information

  • File Format: PDF
  • File Size: 498 KB
  • Pages: 25
  • Language: EN
  • Author: Meredith Green
  • Total Downloads: 81
  • Last Updated: 2 hours ago

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