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ICC-Advertising-and-Marketing-Code-Dutch-INT.pdf
Preview of https://iccwbo.org/w p-content/uploads/si tes/3/2023/06/ICC-Ad vertising-and-Market ing-Code-Dutch-INT.p df
🔗 Source: iccwbo.org
📊 Size: 343 KB
📄 Pages: 66 pages
⬇️ Downloads: 57

Summary

De ICC-Code voor reclame en marketingcommunicatie is een richtlijn voor verantwoorde marketing en reclame, uitgegeven door de Internationale Kamer van Koophandel (ICC). De code heeft als doel consumentenvertrouwen te bouwen door middel van eerlijke, legale, gepaste en waarheidsgetrouwe reclame. De code is herzien in 2018 om nieuwe praktijken en technologische ontwikkelingen te omvatten en heeft als doel een gouden standaard te leggen voor hedendaagse regelgeving. De code bevat algemene bepalingen en definities, basisprincipes, maatschappelijke verantwoordelijkheid, fatsoen, eerlijkheid, waarachtigheid, staving, identificatie en transparantie, en specifieke artikelen over onderwerpen zoals getuigenissen, imitatie, veiligheid en gezondheid, kinderen en tieners, gegevensbescherming en privacy, en verantwoordelijkheid. De code is bedoeld om een nuttig instrument te zijn voor de bedrijfswereld en de maatschappij, en om een gelijk speelveld te creëren met minimale wettelijke of regelgevende beperkingen.

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Description

De ICC-Code voor reclame en marketingcommunicatie is een richtlijn voor verantwoorde marketing en reclame, uitgegeven door de Internationale Kamer van...

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  • File Format: PDF
  • File Size: 343 KB
  • Pages: 66
  • Language: NL
  • Total Downloads: 57
  • Last Updated: 2 months ago

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