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20-2021-000018.pdf
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🔗 Source: jdma.or.jp
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👤 Author: （株）電通リサーチ
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Summary

The "DM Media Actual Condition Survey 2020" was conducted in December 2020, targeting 200 men and women in their 20s to 50s living in the Tokyo metropolitan area. The survey monitored all direct mail (DM) received by the respondents over a two-week period, totaling 3,019 pieces of DM. The survey aimed to understand the respondents' awareness and image of DM media, who receives DM, how much they open and read it, and what actions they take afterwards. The survey also observed changes in trends and attitudes towards DM media, including the impact of the COVID-19 pandemic.

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The "DM Media Actual Condition Survey 2020" was conducted in December 2020, targeting 200 men and women in their 20s to 50s living in the Tokyo metropolitan...

Technical Information

  • File Format: PDF
  • File Size: 1.81 MB
  • Pages: 28
  • Language: EN
  • Author: （株）電通リサーチ
  • Total Downloads: 65
  • Last Updated: 3 weeks ago

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