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20231121_02.pdf
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Summary

O comércio ao vivo (live commerce) é uma técnica de venda que combina transmissão de vídeo ao vivo em plataformas digitais com comércio eletrônico (e-commerce), que tem se expandido rapidamente em todo o mundo devido à pandemia de coronavírus. Essa técnica permite que os compradores interajam com os vendedores em tempo real, facilitando a comunicação e a compra de produtos. A live commerce também permite que os vendedores criem uma conexão mais forte com os compradores, tornando-se um canal de vendas importante. No Japão, a empresa SHOWROOM está promovendo uma campanha de live commerce chamada "Festival de Carne de Agradecimento", que oferece uma variedade de produtos de carne de todo o país. A campanha é realizada em parceria com a empresa Seino Holdings e a QTnet, e os produtos são enviados diretamente dos fabricantes. Alguns dos produtos oferecidos incluem carne de boi de alta qualidade, hambúrgueres, salsichas e outros produtos de carne.

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O comércio ao vivo (live commerce) é uma técnica de venda que combina transmissão de vídeo ao vivo em plataformas digitais com comércio eletrônico...

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