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Ics-social-buying-li Nkedin-whitepaper1.p Df.pdf

ics-social-buying-linkedin-whitepaper1.pdf
Preview of ics-social-buying-li nkedin-whitepaper1.p df
🔗 Source: londoncalling.co
📊 Size: 426 KB
👤 Author: kschaub
⬇️ Downloads: 280

Summary

75% of B2B buyers and 84% of C-level/VP executives use social media to make purchasing decisions, with online professional networks being the number 1 information preference in the final stage of the purchase process. Social buying correlates with buying influence, as social media users are more senior, have bigger budgets, make more frequent purchases, and have a greater span of buying control. B2B buyers use social media to gain confidence and comfort in their decisions, and sales professionals must adapt to this trend by leveraging social media to build relationships and influence purchasing decisions.

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75% of B2B buyers and 84% of C-level/VP executives use social media to make purchasing decisions, with online professional networks being the number 1...

Technical Information

  • File Format: PDF
  • File Size: 426 KB
  • Pages: 18
  • Language: EN
  • Author: kschaub
  • Total Downloads: 280
  • Last Updated: 1 week ago

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