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ISBA Programmatic Supply Chain Transparency Study.pdf

executive-summary-programmatic-supply-chain-transparency-study.pdf

Preview of ISBA Programmatic Supply Chain Transparency Study

🔗 Source: isba.org.uk

📊 Size: 1.75 MB

📄 Pages: 23 pages

⬇️ Downloads: 90

Summary

The ISBA programmatic supply chain transparency study, conducted by PwC in association with the AOP, aimed to answer the question of what a programmatic supply chain looks like and how its value can be assessed in terms of working media. The study, which took two years to complete, involved tracking disclosed media only and revealed a market ripe for fundamental reformation to make it fit for purpose. The findings suggest that the supply chain is complex, with half of advertiser spend reaching publishers and 15% of advertiser spend being unattributable, amounting to one-third of supply chain costs. The study concludes that standardisation is urgently required across contractual and technology areas to facilitate data sharing and that industry participants should collaborate to investigate unattributable costs and agree industry-wide actions to reduce them. The study's findings are intended to be a catalyst for change, promoting a more transparent, fair, safe, and predictable trading market where all interests can thrive equally.

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Description

ISBA's 2020 study, in collaboration with PwC and AOP, investigates the UK's programmatic supply chain transparency, aiming to answer advertisers' questions about their supply chain's composition and value.

Technical Information

File Format: PDF
File Size: 1.75 MB
Pages: 23
Language: EN
Total Downloads: 90
Last Updated: 3 weeks ago

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This PDF document about ISBA Programmatic Supply Chain Transparency Study provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into ISBA Programmatic Supply Chain Transparency Study.