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Lundquist_Wikipedia_ Fortune_Global_500_e Xecutive_summary.pdf

Lundquist_Wikipedia_Fortune_Global_500_executive_summary.pdf
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👤 Author: Proprietario
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Summary

Lundquist research finds Apple's Wikipedia page is the most complete and easily consultable among the world's largest 500 listed companies, with 22 points out of 25, followed by BT, Nokia, and Royal Dutch Shell. The study reveals that companies must engage with Wikipedia to improve their online presence, and provides tips for effective engagement, including respecting Wikipedia's rules, editing only verifiable facts, and monitoring the company's article for updates and vandalism. The research also shows that 489 of the 500 companies surveyed have a Wikipedia page, but the amount of information contained is generally scarce, with an average score of 11 out of 25.

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Lundquist research finds Apple's Wikipedia page is the most complete and easily consultable among the world's largest 500 listed companies, with 22 points out...

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  • File Format: PDF
  • File Size: 98 KB
  • Pages: 10
  • Language: EN
  • Author: Proprietario
  • Total Downloads: 55
  • Last Updated: 1 month ago

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