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Managing Changes In Modern Trade.pdf

Slobodan-S.-upljanin-UPRAVLJANJE-PROMJENAMA-I-RAZVOJ-SAVREMENE-TRGOVINE.pdf
Preview of Managing Changes in Modern Trade
🔗 Source: svarog.nubl.org
📊 Size: 637 KB
👤 Author: milovan.milutinovic
⬇️ Downloads: 37

Summary

Promjene u ponašanju kupaca - potrošača karakterišu se sljedećim karakteristikama:

Potrošači su zasićeni klasičnim medijskim reklamama i sve više odluke o kupovini donose na prodajnom mjestu.
 Obučeno prodajno osoblje može značajno podstići potrošače na kupovinu i onih proizvoda koje prvobitno nije planirao kupiti.
Nekada je stvarni obim kupovine i dva do tri puta veći od planiranog.
 To se postiže efikasnim direktnim marketingom i marketingom na prodajnom mjestu (POS marketing – Point of Sales).
Savremeni kupci i potrošači očekuju povećanu pažnju od strane prodajnog osoblja.
 Žele se osjećati dovoljno važnim i očekuju punu pažnju od prodajnog osoblja.
Danas se kupci odlučuju za kupovinu u velikim prodajnim formatima, gdje mogu da kupe sve što im je potrebno.
 Roba na prodajnom mjestu mora biti svakodnevna preokupacija učesnika.
Moraju se slijediti ponašanja kupaca na prodajnom mjestu i vlastite aktivnosti podesiti u tom pravcu.
 Proizvođači, dobavljači i trgovci moraju uložiti dosta truda kako bi ispunili nova očekivanja kupaca.
* Glavne prodajne aktivnosti tek tada počinju.

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Description

Management of Changes and Development of Contemporary Trade" by Dr. Slobodan S. Župljanin. The paper discusses the rapid changes in society and the challenges faced by modern trade in a stagnating economy, emphasizing the importance of adaptability to global changes.

Technical Information

  • File Format: PDF
  • File Size: 637 KB
  • Pages: 16
  • Language: IT
  • Author: milovan.milutinovic
  • Total Downloads: 37
  • Last Updated: 1 week ago

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