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Merkle Digital Marketing Report, Q1 2020.pdf

MERKLE_DMR_Q1_2020.pdf
Preview of Merkle Digital Marketing Report, Q1 2020
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📊 Size: 1.51 MB
📄 Pages: 25 pages
⬇️ Downloads: 101

Summary

The COVID-19 pandemic significantly impacted digital marketing in Q1 2020, with Google search ad spend growing 11% Y/Y, down from 16% in Q4 2019. Clicks rose 9% and cost per click (CPC) rose 2%. Microsoft search ad spend grew 18% Y/Y, while clicks fell 11% and CPCs rose sharply. Organic search visits fell 15% Y/Y, but essential retail saw a 53% growth in mid-March. Amazon ad spend accelerated, with Sponsored Products rising 67% Y/Y and Sponsored Brands growing 118% Y/Y. Facebook and Instagram ad spend also accelerated, with 19% and 39% Y/Y growth, respectively.

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Description

The COVID-19 pandemic significantly impacted digital marketing in Q1 2020, with Google search ad spend growing 11% Y/Y, down from 16% in Q4 2019.

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  • File Format: PDF
  • File Size: 1.51 MB
  • Pages: 25
  • Language: EN
  • Total Downloads: 101
  • Last Updated: 2 weeks ago

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