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Mizuhono Village Market.pdf

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Preview of Mizuhono Village Market
🔗 Source: tosinouti.or.jp
📊 Size: 1.16 MB
📄 Pages: 2 pages
⬇️ Downloads: 95

Summary

In Tsukuba City, Ibaraki Prefecture, a rural area with fields and rice paddies was transformed into a research and academic city. However, this led to the decline of agriculture in the area. To address this, a farmer, Hidetoshi Hasegawa, established a direct sales store, "Mizuhonosato Market," to sell high-quality, locally produced vegetables at a fair price. The store operates on a system where producers and the store have a contractual agreement, and the producers set their own prices. This approach has led to increased sales and profits for the farmers, with an average annual sales revenue of over 7 million yen per farmer, more than double the national average. The store also offers a membership service, with over 13,000 members, and has become a popular destination, attracting visitors from across the country.

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Description

In Tsukuba City, Ibaraki Prefecture, a rural area with fields and rice paddies was transformed into a research and academic city.

Technical Information

  • File Format: PDF
  • File Size: 1.16 MB
  • Pages: 2
  • Language: EN
  • Total Downloads: 95
  • Last Updated: 2 weeks ago

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