Mobile Ad Formats.pdf

Mobile_Ad_Formats_Explained_20131119.pdf
Preview of Mobile Ad Formats
🔗 Source: mmaglobal.com
📊 Size: 2.87 MB
📄 Pages: 13 pages
⬇️ Downloads: 116

Summary

Mobile ad formats include Display, Incentivized, Video, Social Media, RTB, Search, and Discovery Apps, with various pricing models such as CPI, CPC, CPM, CPV, and CPA. Display ads offer flexibility and large volume, but have low click-through rates and are susceptible to accidental and fraudulent clicks. Incentivized ads offer high conversion rates, but may result in low-quality users, and are ideal for quickly building a large user base, but require close monitoring of user quality and activity.

Description

Mobile ad formats include Display, Incentivized, Video, Social Media, RTB, Search, and Discovery Apps, with various pricing models such as CPI, CPC, CPM, CPV,...

Technical Information

  • File Format: PDF
  • File Size: 2.87 MB
  • Pages: 13
  • Language: EN
  • Total Downloads: 116
  • Last Updated: 1 week ago

Document Overview

This PDF document about Mobile Ad Formats provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Mobile Ad Formats.

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