Mobile-CRM-Whitepape R.pdf

Mobile customer relationship management (CRM) is becoming increasingly important, with current studies showing its growing importance and integration into modern professional customer relationship management. Key statistics include:
- 46% of people polled assume mobile CRM will be a given for German companies in three years
- 39.6% of people responsible for CRM solutions identify mobile CRM as the current trend topic
- 90% of people polled use their CRM systems on mobile devices, with 70% considering mobile support a decisive factor in selecting CRM software
- 38% of people polled plan to invest in mobile CRM in the next two years, with 65% planning to use a standardized CRM system with individualized adjustments.

The advantages of mobile CRM include:
1. Working from anywhere with access to customer and project information
2. Responding quicker to customer and service requests
3. Working flexibly and productively
4. Organizing business processes more efficiently
5. Communicating more transparently with accessible data and information
6. Increasing satisfaction through a well-informed team and positive business climate.