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GridSystemInCorporateIdentity_josef-mullerbrockmann.pdf
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The conception of a corporate identity must be planned for all information media, enabling consistent and logical answers to problems, and must be capable of growing into a programme that retains its distinction over time. Grid planning must consider type and colour problems, and the conception must have great flexibility to accommodate unknown future communication functions. The corporate identity should create a sense of tension and innovation, requiring high intelligence, knowledge, ability, and imagination from the designer. A medium-sized firm's corporate identity comprises various information vehicles, including stationery, trademarks, and advertisements, which must be designed to promote the firm's image. Modern typography calls for a logical and systematic organization of pages, using a grid system to ensure uniform design throughout. The grid system must meet the needs of both the cover and inside pages, requiring the designer to develop a concept that balances functional and aesthetic considerations.

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The conception of a corporate identity must be planned for all information media, enabling consistent and logical answers to problems, and must be capable of...

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  • File Format: PDF
  • File Size: 1.03 MB
  • Pages: 7
  • Language: EN
  • Total Downloads: 51
  • Last Updated: 1 month ago

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