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🔗 Source: ieomsociety.org
📊 Size: 834 KB
👤 Author: Dr. Mercy Manyuchi
⬇️ Downloads: 35

Summary

The mining sector in Zimbabwe drives the economy, and to stay competitive, mining companies must meet customer needs through strategic marketing, considering the 7Ps of the marketing mix, 4Cs of the consumer mix, micro and macro environment, and PEST analysis to achieve customer satisfaction.

Description

The mining sector in Zimbabwe drives the economy, and to stay competitive, mining companies must meet customer needs through strategic marketing, considering...

Technical Information

  • File Format: PDF
  • File Size: 834 KB
  • Pages: 5
  • Language: EN
  • Author: Dr. Mercy Manyuchi
  • Total Downloads: 35
  • Last Updated: 2 months ago

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