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🔗 Source: essay.utwente.nl
📊 Size: 1.49 MB
👤 Author: Inga Haubrock s0159182 25.01.2011
⬇️ Downloads: 97

Summary

Impulsive purchase behavior is influenced by environmental stimuli and self-regulatory processes. High arousal environments lead to ego-depletion, increasing impulsive spending. The Reflective-Impulsive Model explains that two systems, impulsive and reflective, interact to produce behavioral responses. Self-regulation, a limited resource, activates the reflective system, but depletion of self-regulatory resources (ego-depletion) impairs control, leading to impulsive buying. Environmental factors, such as crowding, color, and music, can manipulate state-ego depletion and spending behavior. Low pleasure levels also increase ego-depletion and impulsive spending.

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Impulsive purchase behavior is influenced by environmental stimuli and self-regulatory processes.

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  • File Format: PDF
  • File Size: 1.49 MB
  • Pages: 36
  • Language: EN
  • Author: Inga Haubrock s0159182 25.01.2011
  • Total Downloads: 97
  • Last Updated: 19 hours ago

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