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🔗 Source: consortiacademia.org
📊 Size: 216 KB
👤 Author: grego
⬇️ Downloads: 61

Summary

This study examines the service quality of online travel agencies in the CALABARZON region, focusing on tangibility, reliability, responsiveness, assurance, and empathy. The researchers analyzed the relationship between customer satisfaction, loyalty, and service innovation, finding that customer satisfaction and loyalty influence customer orientation, while empathy, customer satisfaction, and loyalty influence interaction intensity and service innovation. The study recommends that online travel agencies prioritize customer needs, ensure constant feedback, and manifest empathy through sensitivity to improve customer satisfaction and loyalty. The results show that female respondents have higher perceptions of service quality, unmarried respondents have higher responses to service quality and customer satisfaction, and Baby Boomers have lower responses to service quality and service performance.

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Description

This study examines the service quality of online travel agencies in the CALABARZON region, focusing on tangibility, reliability, responsiveness, assurance,...

Technical Information

  • File Format: PDF
  • File Size: 216 KB
  • Pages: 12
  • Language: EN
  • Author: grego
  • Total Downloads: 61
  • Last Updated: 3 weeks ago

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