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🔗 Source: lex-electronica.org
📊 Size: 287 KB
👤 Author: Cynthia Chassigneux
⬇️ Downloads: 229

Summary

La publicité sur Internet est encadrée par des règles de droit qui visent à protéger les consommateurs. La Loi sur la concurrence et la Loi sur la protection du consommateur sont les principales lois qui régissent la publicité en ligne. Cependant, ces lois ont été conçues à une époque où le commerce électronique n'existait pas, et il est donc nécessaire de les adapter aux réalités actuelles. La cyberpublicité peut prendre plusieurs formes, notamment les bandeaux publicitaires, les fenêtres pop-up, le spamming et les techniques de référencement et de linkage. Les publicitaires peuvent également utiliser des techniques de marketing direct pour cibler les internautes en fonction de leurs profils. Les Ad Networks sont des entreprises de publicité en ligne qui gèrent les messages publicitaires en fonction du profil de l'internaute. Il est donc important de mettre en place des règles de droit pour encadrer cette publicité et protéger les consommateurs.

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Description

La publicité sur Internet est encadrée par des règles de droit qui visent à protéger les consommateurs.

Technical Information

  • File Format: PDF
  • File Size: 287 KB
  • Pages: 26
  • Language: FR
  • Author: Cynthia Chassigneux
  • Total Downloads: 229
  • Last Updated: 1 month ago

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