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HBR_What_is_Disruptive_Innovation.pdf
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🔗 Source: solutionpartners.com.tr
📊 Size: 438 KB
👤 Author: Rory McDonald
⬇️ Downloads: 56

Summary

The theory of disruptive innovation, introduced 20 years ago, has been widely misunderstood and misapplied. The authors argue that disruption is not just about shaking up an industry, but rather a specific process where a smaller company challenges established businesses by developing simpler, less costly alternatives that eventually appeal to mainstream customers. They use Uber as a counterexample, stating that it is not a disruptive innovation because it did not start in a low-end or new-market foothold and did not initially appeal to overlooked customers. Instead, Uber increased total demand by developing a better, less-expensive solution to a widespread customer need, which is characteristic of a sustaining innovation. The authors emphasize the importance of correctly applying the theory of disruptive innovation to avoid using the wrong tools for a given context, which can reduce the chances of success.

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The theory of disruptive innovation, introduced 20 years ago, has been widely misunderstood and misapplied.

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  • File Format: PDF
  • File Size: 438 KB
  • Pages: 17
  • Language: EN
  • Author: Rory McDonald
  • Total Downloads: 56
  • Last Updated: 1 month ago

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