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Vernain-Perriot_MA_BMS.pdf
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🔗 Source: essay.utwente.nl
📊 Size: 2.66 MB
👤 Author: Arthur Vernain
⬇️ Downloads: 172

Summary

This study compares the evolution of women's empowerment and independence in Switzerland since 1950 with changes in jewelry company advertisements. It uses Weber's stratification theory, examining class, power, and status variables, to analyze how the jewelry industry adjusted its advertisement strategies in response to changing customer preferences due to women's emancipation. The study found that women's emancipation influenced jewelry company advertisements, particularly in content, with power and status variables having a stronger influence than class. The research has practical implications for companies in the diamond or jewelry industry, providing insight into the influence of environmental factors on marketing advertisements.

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Description

This study compares the evolution of women's empowerment and independence in Switzerland since 1950 with changes in jewelry company advertisements.

Technical Information

  • File Format: PDF
  • File Size: 2.66 MB
  • Pages: 54
  • Language: EN
  • Author: Arthur Vernain
  • Total Downloads: 172
  • Last Updated: 3 weeks ago

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