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2012_ Johnson_ multicultural-marketing-and-women-and-beer-relationships.pdf
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🔗 Source: craftbrewersconference.com
📊 Size: 84 KB
👤 Author: Larry & Ginger
⬇️ Downloads: 149

Summary

Ginger Johnson, Founder of Women Enjoying Beer, will discuss the state of women and beer in 2012, sharing results from a 50-question survey on women's beer preferences and habits. The survey covers topics such as why women drink beer, their favorite types of beer, and how they prefer to be marketed to. Johnson will highlight key findings and take questions from the audience, providing insights for American brewers, distributors, and others in the industry. The survey includes questions on beer education, social beer opportunities, and women's perceptions of current beer marketing and advertising. Johnson's goal is to gather psychographic and qualitative information that can help the industry better understand and serve female beer drinkers.

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Description

Ginger Johnson, Founder of Women Enjoying Beer, will discuss the state of women and beer in 2012, sharing results from a 50-question survey on women's beer...

Technical Information

  • File Format: PDF
  • File Size: 84 KB
  • Pages: 2
  • Language: EN
  • Author: Larry & Ginger
  • Total Downloads: 149
  • Last Updated: 1 month ago

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