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Publicis Commerce 2024 Trends And Predictions.pdf

PublicisCommerce2023TrendRecapand2024Predictions.pdf
Preview of Publicis Commerce 2024 Trends and Predictions
🔗 Source: 19604912.fs1.hubspotusercontent-na1.net
📊 Size: 9.5 MB
📄 Pages: 22 pages
⬇️ Downloads: 93

Summary

2023 was a year of laying the foundation for future growth in commerce and retail media, with enormous growth in tech, capabilities, and data platforms. In 2024, we can expect greater unification of standards and data measurement, and AI will become an integral piece of everything, including content creation, data organization, and product development. Consumers are looking for quality products and are cost-conscious, making brand loyalty harder to win and keep. Non-endemic brands will enter the retail media space, and brands will need to prioritize spend. Predicted 2023 trends that performed well include social discovery, user-generated content, and artificial intelligence, with 3.5x higher spending on sponsored content, 42% increase in US consumers starting online shopping searches on TikTok, and 66% of marketers seeing a positive ROI from AI investments.

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Description

2023 was a year of laying the foundation for future growth in commerce and retail media, with enormous growth in tech, capabilities, and data platforms.

Technical Information

  • File Format: PDF
  • File Size: 9.5 MB
  • Pages: 22
  • Language: EN
  • Total Downloads: 93
  • Last Updated: 1 month ago

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This PDF document about Publicis Commerce 2024 Trends and Predictions provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Publicis Commerce 2024 Trends and Predictions.

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