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Q42_Albujar_EN.pdf 183.23 KB

Q42_Albujar_EN.pdf

🔗 Source: cac.cat

📊 Size: 183 KB

👤 Author: Consell de l'Audiovisual de Catalunya

⬇️ Downloads: 46

Summary

The arrival of over-the-top (OTT) players in Spain's media market has resulted in the importation of successful business models of pay-TV from the United States. However, Spain's TV ecosystem differs substantially from the US market due to its origin, historical development, and regulation. This article aims to verify whether the powerful industry of free-to-air private TV, led by Atresmedia and Mediaset, will prevent OTT media business models from being implemented in the short term or whether these convergent players will pose a threat to the traditional TV broadcasting model.

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Description

The arrival of over-the-top (OTT) players in Spain's media market has resulted in the importation of successful business models of pay-TV from the United...

Technical Information

File Format: PDF
File Size: 183 KB
Pages: 7
Language: EN
Author: Consell de l'Audiovisual de Catalunya
Total Downloads: 46
Last Updated: 2 weeks ago

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