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🔗 Source: musicconcierge.co.uk
📊 Size: 1023 KB
📄 Pages: 3 pages
⬇️ Downloads: 89

Summary

Rob Wood, creative director of Music Concierge, explains how music and soundscapes can create distinct audio identities for brands and retailers, and how it can be used to build brand recognition and provide engaging customer experiences. Music Concierge curates soundtracks that are in sync with a brand's identity and story, and considers factors such as audience, trading pattern, and design ethos when crafting a musical identity. Wood emphasizes the importance of delivering sound through a good, immersive sound system and managing music's effects to have a positive impact. He also notes that music can influence customer behavior and wellbeing, and predicts a growing focus on how music affects people emotionally in branded contexts.

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Description

Rob Wood, creative director of Music Concierge, explains how music and soundscapes can create distinct audio identities for brands and retailers, and how it...

Technical Information

  • File Format: PDF
  • File Size: 1023 KB
  • Pages: 3
  • Language: EN
  • Total Downloads: 89
  • Last Updated: 8 hours ago

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