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Revenue Management.pdf

RRR05-Dr-Mehmet-Altin.pdf
Preview of Revenue Management
🔗 Source: hospitality.ucf.edu
📊 Size: 977 KB
📄 Pages: 2 pages
⬇️ Downloads: 268

Summary

Hotels face pressure to maximize profits and revenue management (RM) is a key tool, but not all hotels have the skills or resources to implement it effectively in-house. Dr. Mehmet Altin applies a resource-based view (RBV) to understand how hotel decision makers approach RM, considering whether to invest in internal development or outsource the function. RM requires advanced data analysis to predict supply and demand, and hotels must decide whether to keep the process in-house or outsource it, weighing the costs and risks of each option. The RBV perspective suggests that companies should identify their unique internal resources and adapt to changing external demands, and that outsourcing may be a viable option for companies lacking the necessary resources. Dr. Altin's study explores the connection between RBV and the outsourcing of RM, considering factors such as value, rarity, inimitability, and non-substitutability.

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Description

Hotels face pressure to maximize profits and revenue management (RM) is a key tool, but not all hotels have the skills or resources to implement it effectively...

Technical Information

  • File Format: PDF
  • File Size: 977 KB
  • Pages: 2
  • Language: EN
  • Total Downloads: 268
  • Last Updated: 1 week ago

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